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Austrian Dirndl Ambassadors take over Sydney

Austrian National Tourist Office (ANTO) launches summer promotion “Austria. Dirndl Temptation – Dare to flirt back!”

Dirndl Temptation, Sydney © Austrian National Tourist Office/Mark Steven
In February and March, 40 “Dirndl Ambassadors” – passionate women and men dressed in traditional Austrian dresses and Lederhosen - will attract the public’s attention at iconic places in Sydney and spread the word about Austria. In a fun and flirtatious way they are aiming to enchant the Australian public, make them familiar with thriving Austrian traditions and the playful lifestyle that is related to the Dirndl; and finally, encourage them to “flirt back”!

“With ‘Austria. Dirndl Temptation’ we want to encourage the intercultural exchange between Austria and Australia and show our audience where and how to experience Austrian traditions”, explains ANTO Director Astrid Mulholland-Licht. “The Dirndl is worn by all generations nowadays and embodies Austria’s manifold lifestyles. It’s the perfect means to communicate the authentic mix of tradition and innovation, as well as the warm hospitality that our guests encounter in Austria.”

The Dirndl Ambassadors were selected at a Casting Event at Shangri-La Hotel Sydney’s Blu Horizon Bar high above Sydney Harbour. In the next 6 weeks, the Dirndl Ambassadors will be seen at various outings: they’ll “flirt” with the Koalas at Taronga Zoo, visit the Dragon Boat Races in Darling Harbour, savour Trumer Pils at the “Taste of Sydney” Festival, encounter Surf Life Savers at Manly Beach and mingle with locals  at a Pub Crawl in The Rocks.

“Austria. Dirndl Temptation” is proudly supported by Austrian Airlines and Shangri-La Hotel Sydney, as well as Austrian boutique beer Trumer Pils and Austrian herbal lemonade Almdudler.

Stay tuned for the first pictures of the Dirndl Ambassadors in Travel Daily next week!

For further information about “Austria. Dirndl Temptation”, to watch the Casting video or meet the Dirndl Ambassadors go to