About Austria Tourism

Almost every country has a national tourism organisation – in Austria, this role is fulfilled by Austria Tourism. For more than 70 years, our main goal has been to promote Austria as a holiday destination and to inspire people to visit.

The one and only Lebensgefühl

Brand management is one of our core responsibilities. Austria stands for unspoilt nature, cultural diversity and genuine hospitality. Many destinations also have mountains. What sets Austria really apart though is its unmistakable "Lebensgefühl" - a distinctive Austrian way of life defined by moments of lightness, depth and authentic joy that can only be experienced on a holiday in Austria. This emotional experience lies at the heart of our brand.

19 offices, 220 employees worldwide

Our network of 19 offices spans from New York to Japan. With around 220 colleagues worldwide, Austria Tourism operates across time zones - meaning Austria is represented somewhere in the world at any given moment. Our teams serve as local contacts for media and travel trade, and act as a vital link between international markets and partners across Austria’s tourism industry.

Success Through Partnership

Austria Tourism connects stakeholders across the industry and beyond – through both in-person events and digital networking platforms. We support media representatives and influencers in covering Austria and organise tailored press trips. We also facilitate connections between the international travel trade and Austrian tourism providers. Interested in working with us? Our local teams will be pleased to assist.