ATB trade fair booth with “Austria Tourism” logo, red carpet, lounge chairs, plants, and visitors in conversation.
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Austrian Marketplace | ATB 2027
4 days in Vienna — 2 Marketplace days — 250 Austrian travel suppliers

Join us in Vienna from January 25–29, 2027, to meet with an exceptional network of Austrian suppliers and return home with newly bespoke ideas for your clients.

Four days of business appointments, inspiring explorations, and exclusive gatherings – built for qualified trip designers in the premium and luxury travel community.

Questions before your register? Reach out!
Gabriele WolfMarkets USA and Canada

B2B Communication / Product Innovation

Program overview

Sunday, January 25
Arrive in Vienna — welcome.

Monday, January 26
Vienna Exploration Day — hosted by the Vienna Tourist Office

Tuesday, January 27
Marketplace | Day 1 — pre-scheduled business meetings, followed by hospitality suites at the MuseumsQuartier

Wednesday, January 28
Marketplace | Day 2 — pre-scheduled business meetings and cultural explorations in Vienna

Thursday, January 29
Depart Vienna – or stay and build your own customized Austria program.

Included are: Hotels, meals, trade show participation, and public transport passes.

Open to qualified trip designers from the leisure and meetings industry.

Pre-registration

Fill out this form to begin your pre-registration!

Your accommodation

Steigenberger Hotel Herrenhof — Vienna

You will be staying at the very heart of imperial Vienna, steps from the Hofburg Palace and the elegant boutiques of Kohlmarkt and Graben.

It's a hotel with a storied past: a striking neoclassical building from 1913 that once housed the legendary Café Herrenhof, salon to Vienna's great writers and artists. Today, the hotel has been transformed into a five-star sanctuary, where 196 individually designed rooms and suites weave Baroque grandeur with Art Déco elegance.

Days unfold unhurried, between leisurely breakfasts and your business meetings.