"Vacation in Austria"

The "Vacation in Austria" brand communication targets a highly educated audience of experienced travellers. Travel decisions are not made based on price or convenience alone, but also with a destination's history and identity in mind. For our guests it is important to be able to experience something truly authentic, as well as to be active and engaged while travelling. Here, Austria is particularly unique in three aspects:

1. Today's Austria used to be the center of a grand, multi-ethnic empire with tremdenously varied cultural influences. Over the centuries, this created a furtile ground for innovation within Austria's art and culture. Today our imperial history and its many sights are still a major reason to visit. In Austria, tradition and modernity create a most interesting juxtaposition.

2. Austrians know how to live well. We even have a name for it, "Gemuetlichkeit". Austrians are a relaxed, warm and charming bunch and the Austrian way is all about the good life!

3. In Austria we have a long tradition of hospitality and we like our guests to not only feel welcome, but we aim to make sure that their stay is a truly memorable one. We love to give our guests ideas and insider tips, encourage them to seek out new places and try new things. After all, there is tons to discover and experience on Holidays in Austria.

Nature and Scenery
From the Alps to the banks of the Danube, Austria is a truly beautiful place with majestic mountains, dense forests, amazing lakes and famous cultural landscapes waiting to be explored. Discover our countryside at your own pace - slow and relaxed or a bit more sporty. Let the locals show you the way.

Culture
Our imperial heritage and cultural legacy is world famous, and our contemporary cultural scene is innovative and exiciting. Cultural experiences and events abound - not only in the major cities, but also in many charming small villages in the country.

Food and Wine
First rate restaurants, world-class wines, and a dedication to locally sourced and organic ingredients define Austria's culinary landscape. Austrian cuisine is tasty, of highest quality, and creative. The secret ingredient: passionate, innovative chefs and winemakers.

Regeneration
Travel should always offer a healthy dose of regeneration and renewal. In Austria you will find mineral springs and water with healing qualities, the air quality is amazing and fosters regeneration, and mountains and lakes beckon you to be active. A holiday in Austria may stimulate your desire for healthy living, even after your trip.

Encounter
Austrians love to be hosts. We love to engage with our guests and show them the treasures of our country and share our secrets. If some of our joy of life and "Gemuetlichkeit" rubs off on you, even better.

A Lasting Impression
Guests that spend some time in Austria feel more relaxed and are therefore eager to discover new and authentic experiences. The organic interplay between regeneration and the excitement of the new provides inspiration and fresh energy. A trip to Austria will truly create memories and moments to cherish forever, and a sense of joy that will last even after you are back home.