City of Innsbruck City of Innsbruck

Innsbruck Destination Guide

Located in the province of Tirol, Innsbruck is the place to go if your clients want to combine a city trip with experiencing unspoilt Alpine nature.

Why Innsbruck?

The Capital of the Alps, as Innsbruck is often referred to, offers a unique combination: You can stroll through its streets full of imperial elegance and beautiful Baroque and Gothic architecture in the Old Town, and then take a cable car from the city centre and be at an altitude of 2,000 m in just 20 minutes. Even at first sight, when you arrive, this city and its setting amidst majestic peaks is breathtaking. But, it’s never intimidating: Innsbruck’s warm, friendly atmosphere – perhaps owing to its Southern influence – and its relaxing nature experiences and cosy surrounding villages will make you feel at home in no time. The city of Innsbruck is compact enough to be experienced on foot or by bike.

For skiers, Innsbruck is surrounded by 13 skiing resorts that guarantee groomed slopes from October to May. This includes Stubai glacier - the biggest glacier ski area of Austria, Kühtai - the highest ski village of Austria or the Olympic resorts Axamer Lizum and Patscherkofel. All accessible by a free ski bus service. Find out more about skiing in Innsbruck HERE

An introduction to Innsbruck

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Kurt Reindl, Innsbruck Food Tours:

Ernst Gundolf, Tirolean Evening:

Andreas Reiter, Innsbruck Tourist Office:

Karin Zingerle, Nordkette:

David Zipperle, Swarovski Crystal Worlds: 


Must-sees & must-dos for every itinerary

Unique experiences to ensure an unforgettable trip

Traditional Tirolean Evening

Visitors interested in experiencing a traditional evening show featuring yodelling and folk dances, can book a ticket for a Tirolean Evening. The show, which has been performed by the Gundolf family for over 50 years, is performed daily from April to October, and 2-3 times a week during the rest of the year. Holders of the Welcome Card get a special discount.

Find out more

Nordkette Picnic Service 

From the city centre it only takes 20 minutes to get to an altitude of 2,000 metres at the Nordkette mountain. How about a picnic in the middle of the Alps? The Nordkette team can pack a picnic backpack including a blanket, sausages, cheese, water, beer and further savoury items to delight a day in the mountains. When finished, simply return everything at the mountain station of the cable car. Note: available only during summer

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Innsbruck Trek

The Innsbruck Trek is a flexible 7-day long-distance hiking trail where guests can decide the kind of experience they want to have depending on their own demands and abilities. An easy or a challenging route as well as an Alpine Route can be picked individually. Comfortable pre-booked hotels/huts ensure a good nights' rest. Furthermore, there is an option to book a guided trip as part of a tour in a small group with a certified mountain guide or as an independent journey with accommodation, luggage transport & detailed information on routes.

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Innsbruck Food Tour

This is the best way to make sure your clients immerse themselves in the typical Tirolean cuisine (savoury or sweet tours can be booked). Innsbruck local Kurt takes his guests to different farmers markets, shops, restaurants, bakeries and coffee houses. It's not only a regular visit but people have the chance to get a look behind the scenes and see how the local specialities are made.

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Meet&greet with a ski jumper

Are your clients adrenaline junkies? Then sitting at the same spot a ski jumper does before lifting off will certainly give them a rush. In Innsbruck that is possible. Book the experience with the Bergisel Olympic ski jump for an unforgettable adventure. They even get to talk with the ski jumper about his/her endeavours and during summer (May - October) they can watch live ski jumping every day!

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Lumagica is a dazzling highlight, displaying more than 300 light sculptures in the Imperial Gardens. From the beginning of November until the end of January, the path will be dotted with cute and friendly forest dwellers, alongside majestic deer and lions. Abstract video projections set to music and interactive light displays will round off the entertainment.

Find out more

Start designing an itinerary to Innsbruck

More accommodation can be found HERE

  • Das Schindler: Gault Millau-awarded restaurant in the heart of the city
  • Weisses Rössl: High-quality Tirolean food with a long tradition since 1590
  • Bierstindl: Traditional inn located near Bergisel Ski Jump
  • Die Wilderin: Small Michelin-awarded restaurant, uses only regional ingredients
  • Lichtblick: boasts 360-degree views of surrounding mountains and colourful buildings
  • Ottoburg: the oldest building in town and a former medieval defence tower, now culinary hotspot

More suggestions can be found HERE

Download a PDF version of the itinerary HERE and add it to your clients' travel documents. 

Day 1


Pick up your Innsbruck Card, which gets you access to sights, cable cars, and public transport, then head to Innsbruck’s most famous landmark, the Golden Roof. It was built for the wedding of Emperor Maximilian I to Bianca Maria Sforza and comprises 2,657 fire-gilded copper tiles. Just behind, find the Cathedral of St. James. The opulent Baroque cathedral holds the tomb of Emperor Maximilian III, the great-great-grandson of Maximilian I.

Walk along Hofgasse to the Imperial Palace, stretched out against the Nordkette mountain range with a bright Baroque facade. During the 15th century, it served as the official seat of the Habsburg Empire. Take a guided tour of the state rooms, banquet hall, Imperial apartments, and tower.

Hop next door for a look at Innsbruck’s Imperial Court Church, which was meant to be the final resting place of Emperor Maximilian I. His elaborate tomb sits empty (Maximilian’s remains lie near Vienna), but 28 larger-than-life bronze statues of historical figures (called “Schwarzmander”) still watch over the cenotaph.


Take your lunch at an altitude of 1,905 m by going up Nordkette mountain range! Simply hop on the cable car down in the Old Town and get off at Seegrube station, where a panoramic restaurant waits for you. The menu is packed with Austrian classics like cheese dumplings and of course a classic Schnitzel!


Those who can’t get enough of mountain views should board the Hafelekarbahn cable car and continue on to 2,256 m. The mountain summit is just a 10-15 minute easy hike away and gets you the best-possible panorama over Innsbruck. Snap a photo of the summit cross before making your descent down the mountain to the Alpine Zoo stop.

Innsbruck has one of the highest-elevation zoos in Europe: the Alpenzoo nestles against the Nordkette mountains and offers refuge to endangered species in the area. Visit 2,000 animals, including ibex, marmots, bison, lynx, snow hare, bears, wolves, and even Alpine snakes and lizards.


Restaurant Das Schindler has a modern dining room with black chandeliers and a colourfully-lit bar. The food is equally flashy with menu items like braised veal and suckling pig dim sum. Order à la carte, or commit to a 3, 4, or 5-course menu.

Late Evening

Innsbruck’s Court Theatre used to entertain Archduke Ferdinand Karl and his guests – today, you can attend concerts, dance performances, stage plays, and other cultural events in the heart of Innsbruck. Head over to the neoclassical theatre building opposite the Imperial Palace for a night worthy of archdukes and emperors.


Day 2 


Pastries, cakes, and oven-fresh bread line the vitrines at Cafe Munding. Tirol’s oldest café cooks up a sweet or savoury breakfast inside a charming Medieval mansion. After loading up on food and coffee, it’s time to head to the Swarovski Crystal Worlds shuttle bus, which is included with your Innsbruck card. The bus takes you to the crystal maker's iconic headquarters in nearby Wattens, where a glittering world of art sprawls across 18 acres of land. Discover 17 "Chambers of Wonder," which are organised like a museum of crystal-inspired art and located next to a decorative pond.


You can either opt for an exclusive lunch at Daniels, Swarovski's in-house gourmet eatery, or make your way to 1809 at Bergisel Ski Jump TowerThis glass-enclosed spot is perfect for travellers who appreciate a dramatic setting as well as a killer "Tiroler Gröstl".


Continue towards the Bergisel Ski Jump, a sleek metal tower that pokes out of the forest. Designed in the early 2000s by Zaha Hadid, it hosts some of the world’s elite ski jumpers for training and competitions. Between May and October, Wednesday through Monday, you can watch ski jumpers soar. Take the lift to the top to experience a ski jumper's viewpoint right before the jump.

Visit the Tirol Panorama Museum, home to one of the few remaining 19th-century panoramic paintings showcasing Tirol's struggle for freedom. It was here that fierce military battles were fought between the Tiroleans and Bavarians. Then, head to the Grassmayr Bell Foundry, Austria’s oldest family business (dating back to 1599!). Their bells can be heard in over 100 countries – and it all starts in the man-sized casts at their Innsbruck foundry.


Innsbruck is all about local food – especially when it comes to meats and produce. Restaurant Die Wilderin takes this philosophy to the next level by sourcing produce almost entirely from nearby farms for a highly seasonal menu.

Virtual Winter Famil to Innsbruck

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Good to know!

Innsbruck Welcome Card

Guests staying in Innsbruck for 2 nights or more, receive a free Welcome Card at check-in which allows them to explore everything Innsbruck has to offer at a great price. It includes:

  • All public transport in the region (plus four cable cars if you stay at least 3 nights)

  • Free hiking and e-biking tours with local guides

  • Half-price entry at swimming lakes

  • Countless discounts on family programmes, pools and other activities

  • plus four cable cars in the surrounding villages if you stay at least 3 nights

More information about the Welcome Card HERE & all partner accommodation HERE

SKI plus CITY pass Stubai-Innsbruck 

The SKI plus City Pass Stubai-Innsbruck is the ultimate ticket to combine a skiing holiday with a city trip. Pass holders can ski the slopes of some of Tirol's best resorts in the morning and marvel at the Habsburg's legacy in the afternoon.

It includes:

  • Access to 13 ski areas surrounding Innsbruck (total of 308km of slopes)

  • Entry to 22 sights in the city

  • Entry to 3 swimming pools

  • Free ski bus service and Sightseer Bus

Find more about the SKI plus CITY Pass HERE


Travel agent commission: 8% at the Innsbruck Tourist Office / 10% at the skiing resorts


Where to find more information

Tourist Information Centre

Burggraben 3, 6020 Innsbruck

Phone: +43 512 / 53 56


Your contact for individual enquiries

Andreas Reiter, Market & Insights

Phone: +43 512 / 53 56 508


Useful links:

Innsbruck Card

The Innsbruck card can be purchased for 24, 48 or 72 hours, giving card holders the freedom to discover Innsbruck's highlights during their stay. It includes:

  • Entry to 22 museums & attractions

  • One upward & one downward journey for the two city cable cars Nordkette and Patscherkofel

  • Free use of public transport

  • Free use of the Sightseer hop-on hop-off bus

More information about the Innsbruck Card HERE

Travel Agent Commision: 24h 4 Euro / 48h 5 Euro / 72h 6 Euro

Event highlights through the seasons

Innsbruck offers an impressive and very diverse range of events for music fans to adrenaline junkies. Early music, pop concerts and traditional customs meet international sporting highlights. The famous Bergisel ski jumping competition takes place here as part of the Four Hills Tournament, as does the iconic Golden Roof Challenge, which brings athletics to the centre of Innsbruck. Extreme athletes flock to the Xletix Challenge in Kühtai, while top climbers arrive for the Austrian Climbing Open.


This list of highlights will help you select the perfect time for your clients to visit Innsbruck HERE.


A stroll through one of Innsbruck's Christmas Markets can't be missed when visiting during Advent (late November until Christmas Eve). Insider tip: the Christmas Market at Hungerburg is open until 6 January. Find more infrmation about the Christmas Markets HERE

How to get there

Closest international airport for one-stop flights from Australia:

  • Munich: 200km (approx. 2h 15min by car / 2h 15min by train)

  • Zurich: 290km (approx. 3h 15min by car / 3h 55min by train)

Closest international airport for flights from Europe (e.g. London):

  • Innsbruck: 20 min by bus from the city centre

Direct train connections from...

  • Vienna, Salzburg, Munich, Zurich, Bolzano
  • Amsterdam, Brussels (overnight with ÖBB Nightjet)