Salzburg Destination Guide

Salzburg is a unique mix of centuries-old traditions and architecture, urban flair and breathtaking mountain scenery.

Why Salzburg?

City of Mozart

Mozart was born in Salzburg back in 1756. The Mozart Residence on Makartplatz and the Mozart Birthplace in Getreidegasse, both of which are now museums, remind us of his extraordinary childhood. Numerous concerts, festivals and guided tours keep the spirit of Mozart alive and well in Salzburg. The themed walk City Walk: Mozart takes you to the most important sites of his life and legacy. Start exploring at the house in Getreidegasse where Mozart was born. The path then leads you to the other side of the river, where you will find the main building of the Mozarteum Foundation as well as the last resting place of his father Leopold and his widow Constanze Mozart in the cemetery of St. Sebastian. Then you continue to the Mozart Monument back in the old city centre, which has had its place on Mozartplatz since 1842. On a detour to the unique St. Peter's Cemetery, you can visit the grave of Mozart's sister Nannerl – on the way there you can go into the Cathedral and see the original baptismal font.

All about Mozart in Salzburg HERE

The Sound of Music

Fans agree: Salzburg is THE “Sound of Music” city! Not only did the real Trapp family once live here, this movie classic was also filmed in and around the city. Roam in the footsteps of Maria von Trapp and Julie Andrews! A “Sound of Music” museum is being planned for Salzburg. But until it opens its doors, there are countless other opportunities to immerse yourself in the movie. The “Sound of Salzburg Dinner Show” promises an entertaining evening: After a dinner accompanied by live music, guests are treated to a selection of the movie’s most famous hits. Do you love the scene where Maria and the children put on a puppet show with dancing marionettes? If so, be sure to visit a “Sound of Music” performance at the Marionette Theater in Salzburg!

All about The Sound of Music HERE

Salzburg in Advent

Salzburg was seemingly created to conjure up a fairy-tale atmosphere during the most beautiful time of the year! The Christmas markets, Advent concerts and folk customs charm and mesmerise visitors to the magical City of Mozart. Towards the end of November, the arrival of Advent marks the beginning of an especially beautiful time of year in Salzburg. A stroll through Salzburg during Advent season is a truly memorable experience. The Salzburger Christkindlmarkt on the squares next to the cathedral and Residenz is one of the most beautiful you will encounter anywhere in the world. That said, the delightful “Advent Magic” market at Hellbrunn palace is also particularly popular with families. A peaceful Advent market on Mirabell Square, close to Mirabell Gardens, is well worth a visit, too, as is Stern Advent at the Sternbräu and the aptly named Fortress Advent up at Hohensalzburg Fortress.

All about Salzburg in Advent HERE

An introduction to Salzburg

Number of viewers: Aufrufe Length of the video: min

Daniel Szelényi, Hotel Schloss Leopoldskron:

Ingrid Sonvilla, Hellbrunn Palace:

Klemes Kollenz, Salzburg Tourism:


Stefan Herzl, Panorama Tours:


News & Updates

Get an overview of current changes, plans and ongoing projects in Salzburg's hotel industry: new acquisitions, renovations and the most recent investments for your guest's convenience.

Hotel News

Must-sees & must-dos for every itinerary

  • Hohensalzburg Fortress: Hohensalzburg Fortress is enthroned on the Festungsberg, high above the rooftops of the Baroque historical district. The largest fully preserved castle in Central Europe, this emblem of Salzburg offers a 360-degree view of the city and its surroundings. Highlights include the fortress’ many museums: Fortress Museum, the Marionette Museum and  the Museum of the Rainer Regiment
  • Mozart's Birthplace: W. A. Mozart was born in 1756 in the "Hagenauer Haus" at No. 9 Getreidegasse in Salzburg. Today, Mozart's Birthplace is one of the most visited museums in Austria and is an absolute highlight, above all for Mozart fans. The museum invites visitors to take a tour lasting about an hour through original rooms. Original certificates, letters and memorabilia document Mozart's life in Salzburg.
  • Hellbrunn Palace & Trick Fountains: Salzburg’s prince-archbishop Markus Sittikus planned Hellbrunn Palace as a never-before-seen oasis of enjoyment and leisure. This summer residence sprang up virtually in record-setting time, with construction taking only from 1612 until 1615. The centerpiece is provided by Mannerist trick fountains which are absolutely unique. Whereas hidden water jets would normally provoke squeals of joyous surprise from children and adults alike, a new audio guide now promises a completely different experience. At 21 audio stations, listeners receive a detailed explanation about the origins of this particular attraction and precisely what mischief Prince-Archbishop Markus Sittikus was up to.
  • Getreidegasse: The architecture of the houses in the Getreidegasse is characterized by beautiful doorways, as well as by windows that become steadily smaller from the first floor up. In addition, the old houses are often decorated with important dates in their history, the names of former owners and even the eye of God. Above all, the Getreidegasse draws visitors with its wide selection of international fashion chains, traditional shops and a broad range of dining opportunities.
  • Museum of Modern Art Salzburg Mönchsberg: Here, visitors can not only admire international art treasures from the 20th and 21st centuries but can also enjoy one of the best views of Salzburg's old town. The M32 restaurant, located in the same buidling as the museum, serves traditional Austrian dishes and delicious Mediterranean specialties accompanied by a breathtaking vista. 
  • Mirabell Palace & Gardens: Mirabell Palace looks back on a colourful history and is generally regarded as one of the "most beautiful wedding halls in the world". The splendid gardens were built by Lukas von Hildebrandt. Mirabell Gardens, along with the Felsenreitschule and Nonnberg Convent, is one of the most important movie locations from “The Sound of Music”. In the film, Maria and the children dance around the Pegasus Fountain in front of the palace, singing the song “Do Re Mi”.

Unique experiences to ensure an unforgettable trip

Discover the diversity of exclusive activities and services, premium hotels & gastronomy, authentic products and institutions, and off the beaten track spots HERE (User: Premium_Advisor, pw: Exclusively-Salzburg!)

Exclusive guided tour of the festival halls

A visit to the festival halls is a journey back in time through 100 years of cultural and musical history. With all kinds of unexpected discoveries included: such as the engraved names of famous personalities on the seats they regularly occupied, the world-famous arcades of the Felsenreitschule and the Golden Curtain of the Grosses Festspielhaus.

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Behind the scenes: Marionette Theater

A look behind the scenes of the Marionette Theater reveals unimagined dimensions: 10 puppeteers, over 500 marionettes and roughly 160 performances annually, both at home and abroad, make this theater a true cultural treasure. Visitors can immerse themselves in a sea of costumes, skilled hands and pure magic.

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Cooking Courses: Traditional Classics

Apple strudel, Salzburger Nockerl or dumplings – In the caverns of the Edelweiss Cooking School, groups are limited to no more than 15 people to give the experience a more individual “flavour”. While participants are busy kneading, stirring and baking, they will pick up all kinds of intriguing information about Austrian cooking.

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Exclusive Mozart Dinner Concert

St. Peter Stiftskulinarium, the oldest restaurant in Central Europe, in the heart of the Old Town serves as the venue for an unforgettable concert experience. As part of the exclusive Mozart Dinner Concert, guests will be able to sit in the front row enjoying musicians in original costumes, along with recipes from Mozart’s day.

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Fräulein Maria’s Bicycle Tours

Many film locations from “The Sound of Music” cannot be reached by bus. However, bicycles are another story. This route is an easy ride and perfectly combines nature, sightseeing as well as beloved locations from this movie musical. An exclusive tour can be tailored to your clients' own personal wishes.

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Salzburg Christmas Museum

With exhibition pieces from the Vienna Workshops as well as the Erzgebirge region, the Christmas Museum isn’t only a magical location during the run-up to Christmas. An exclusive guided tour for premium guests outside of regular opening hours includes a champagne reception, crafting for children as well as admission to the roof terrace.

Find out more

Start designing an itinerary to Salzburg

  • Hotel Sacher *****S: Overlooking the magical scenery of Salzburg’s old town, the Hotel Sacher Salzburg is the city’s only grand hotel. Directly located on the shores of the Salzach River, the privately owned hotel awaits its guests with living traditions, charming local flavors and stunning views. Inspired by local aristocratic country residences, a remodeled collection of rooms and suites offer a unique ambience. The various restaurant and bar outlets, all with terraces, truly provide a resort feel within the urban heart of Salzburg.
  • Hotel Goldener Hirsch *****S: Guests can expect Austrian flair and comfort in the HOTEL GOLDENER HIRSCH, directly situated in the baroque center of Salzburg. It is a personal hotel, rich in tradition. Each guest is considered a "friend of the house", warmly welcomed and happily served. Unique is also the traditional style of the hotel- timeless, with the romantic charm of a fifteenth century inn combined with twentieth century comforts.
  • Hotel Schloss Leopoldskron: With 55 rooms in the Meierhof, 12 suites in the historic palace, and two townhouses, Schloss Leopoldskron is an exclusive and discreet hideaway just minutes from the Old Town of Salzburg. Built in 1736, and surrounded by 17 acres of manicured grounds, Schloss Leopoldskron is nestled by a small, idyllic lake, and features majestic views of the mountains and the Hohensalzburg Fortress.All rooms are inclusive of full buffet breakfast served in the elegant halls of the Schloss, a bottle of mineral water, Wi-Fi, use of bicycles and the fitness center, mini golf, parking, and access to the adjacent swimming pool (seasonal).
  • Hotel Schloss Mönchstein *****S: Surrounded by its own enchanting park of 14.000 m², quiet and still located centrally – with a breathtaking view over the town of Salzburg – you can find the most enchanting city hotel in the world – the HOTEL SCHLOSS MÖNCHSTEIN*****s. Each of the 24 exclusive rooms and suites are furnished individually and with great attention to detail – and, of course equipped with the latest technology. The impressive outdoor infinity pool with the bordering whirlpool offers a spectacular view over the town. Due to its length of 20 meters you can relax in the pool area as well as swim lengths.


More accommodation can be found HERE

  • Blaue Gans: serving modern Salzburg cuisine by combining the courtly, bourgeois cuisine of Vienna, alpine produce and the easy ways of the south, all seasoned with a pinch of innovation
  • Café Tomaselli: Café Tomaselli in the heart of Salzburg's Old Town is one of the most renowned European coffee houses
  • Stiegl Keller: traditional Austrian cuisine with stunning views of the Old Town
  • St. Peter Stiftskulinarium: the oldest restaurant in Central Europe
  • Café Bazar: the interior exudes the unique flair of Austria's famous coffee house culture, and the terrace offers a magnificent picture-postcard view of Salzburg's Old Town
  • Paradoxon: unconventional Restaurant Paradoxon excites its guests with outstanding international specialties created from regional and seasonal products
  • Zum Fidelen Affen: the vaulted ceilings of this cozy eatery date back to the 17th century. They mainly offer Austrian dishes made from regional and seasonal products.
  • M32: high above the rooftops of the City of Mozart, guests dine on traditional Austrian dishes and delicious Mediterranean specialties
  • FUXN, Salzburger Volkswirtschaft: in the middle of the city, the large guest garden with its chestnut trees invites you to linger

More suggestions can be found HERE


Salzburg - Austria's beer capital

Beer has been brewed in the city of Salzburg for over 600 years. Initially promoted by no other than Salzburg's prince-archbishops, today it is an array of modern, creative brewmasters and restaurateurs who span the bridge between historical roots and modern approaches. With ten breweries in and around the city, Salzburg is Austria’s undisputed beer capital. If you set out in search of the local beer scene, you will quickly find your way to secluded beer gardens beneath shade trees and trendy “watering holes” popular with the cool crowd. There is no shortage of superlatives either: Stiegl is the biggest private brewery and Augustiner Bräu Mülln the biggest public alehouse in Austria. You frequently encounter beer in direct combination with folk costume. Hardly any surprise when you think about it, since they both embody an appreciation for centuries-old traditions and local colour. And the best ways to “experience” beer? By paying a visit to the Rupertikirtag, which is held on the city squares at the foot of Salzburg Cathedral, during a special walking tour led by an expert from Austria Guide, or on your own personal “City Walk: Salzburg Beer Culture”.

 Beer walking tours, year-round, or

Download a PDF version of the itinerary HERE and add it to your clients' travel documents. 

Day 1


Cafe Tomaselli was already a Salzburg mainstay in Mozart’s time. The composer who was born and raised in Salzburg actually used to frequent the 17th century coffee house and order an almond milk. It’s only appropriate that your stay in the city begins in Tomaselli’s ornate dining room with soft boiled eggs or one of their signature pastries.

Walk across Alter Markt square to Getreidegasse street, which is Salzburg’s iconic shopping mile and a great first stop to experience the hustle and bustle of Old Town. It’s a narrow, winding street with international designer and high street brands behind Baroque storefronts. One tradition that remains are the wrought-iron store signs that hang from the facades: even today’s retailers have to forge their logos in elegant black metal.

Once you arrive at house Nr. 9, it’s time to walk through the decorated stone portal and up to the second floor. You’re standing in the townhouse where Wolfgang Mozart was born and lived with his family until he turned 17. The Mozarts’ apartment was since turned into a museum that celebrates the great composer’s legacy and introduces visitors into his daily 18th century life. See the violin and clavichord that little Wolfgang used to teach himself music and even compose some of his early works.

Exit Getreidegasse street towards Mönchsberg mountain and sneak a peek at the Horse Pond, a beautifully decorated 17th century water basin, where the Prince Archbishop’s horses used to be washed and groomed.


Take the elevator from Anton-Neumayr square up to Mönchsberg mountain. Here, inside a modern concrete bungalow, restaurant m32 awaits with spectacular views over Old Town and an ambitious menu.


M32 belongs to the Museum der Moderne, a haven for contemporary art. Tour the museum for its brilliant permanent collection as well as impressive temporary exhibits. In the past, star artists like William Kentridge, Oskar Kokoschka, and Chuck Close have been on rotation.

After a walk past the greats of modern and contemporary art, take a gentle stroll along the Mönchsberg mountain’s tree-covered ridge. There are many scenic lookouts over the city and if you loop across the mountain you’ll even stumble upon several small city castles and a historic monastery. Meander for as long as you like before making your descent back into the city!


Restaurant Zum Fidelen Affen is exactly what you want after a long day of sight-seeing. It’s pretty but casual, has great food, and is located dead in the city centre. Order Austrian classics, including a great Wiener Schnitzel with parsley potatoes. 


Salzburg’s Mozarteum University attracts the brightest young musicians from all around the world to the city. Enjoy a showcase of their virtuosic talent at a concert inside the University’s vibrant campus buildings.


Day 2 


Start your second morning with another Salzburg institution: Cafe Bazar. This 20th century gem is just what an Austrian kaffeehaus should be: stocked with delicate pastries and illuminated by Art Nouveau chandeliers. The breakfast menu offers Austrian staples and plenty of hearty egg dishes.

Your first stop is nearby Mirabell Palace, one of Salzburg’s most iconic historic sights. The palace itself was built in 1606 by the city’s Prince Archbishop (for his illicit love Salome Alt). Its romantic setting attracts many brides and grooms to the city to tie the knot in its stunning Marble Hall. Explore the perfectly manicured garden, which stretches out as a French Baroque masterpiece under Hohensalzburg Fortress or take a tour of the state rooms of the nearby Salzburg DomQuartier for a taste of Salzburg's illustrious past. Mirabell's flower-lined paths invite visitors to wander and snap pictures from one of the city’s most photogenic vantage points.

Fans of “The Sound of Music will recognize Mirabell from the scene where Maria and the von Trapp children play in the garden’s Pegasus Fountain and sing “Do Re Mi.” Impromptu reenactments of this scene are encouraged, as long as you stay in key and don’t disturb other visitors. 


Refuel in style at Hotel Sacher, one of the most iconic properties in Austria. The hotel’s terrace overlooks Salzach river and serves everything from the city’s finest sausages to the iconic Original Sacher-Torte, which melts in your mouth and soothes the soul.


If you’ve spent the last days staring up at Hohensalzburg Fortress, wondering what is hidden behind its mysterious stone walls, you’re in luck. After lunch, walk or take the cable car up the mountain to explore the stronghold from 1077 AD. The Fortress Museum shows exhibits of the lives of the Prince Archbishops who built Hohensalzburg and inhabited it for centuries. Tour their former apartments and banquet halls on the third floor, where original furniture evokes Salzburg’s economic and political power in the early 1500s. Hohensalzburg Fortress also affords some of the most stunning vistas over Salzburg. Take your time before the descent and soak in the Baroque city scape in all its glory. 

Take a car or Bus Nr. 25 south-bound to Hellbrunn Palace, a “pleasure palace” of Prince Archbishop Markus Sittikus. The egg-yolk-yellow schloss might not be Austria’s most opulent, but the extravagant grounds that surround it hold an entertaining secret: a network of “trick fountains” was installed by Markus Sittikus and still runs today. Play in the water and watch as other visitors get surprised by fountains on the walking path. A water-powered miniature theatre acts out the daily life of a small Baroque city - just like Salzburg.


Goldener Hirsch is one of the most historic inn-style hotels in the city — the oldest documents referencing its date back all the way to 1407. Aside from offering five-star accommodation to travellers, the hotel restaurant is also one of the best in the city, with classic Austrian food prepared to the highest standards.


48-hour Salzburg Card

The Salzburg Card is your key to all of the city's attractions and provides complimentary use of the funicular, the Untersberg cable car, Salzach ship service and public transport. Salzburg Card holders also receive discounts for concerts, theater tickets and various excursions in the vicinity. The 48-hour Salzburg-Card is available at all hotels, Information Offices and ticket offices. Look into the attractive Salzburg Card packages before you plan your trip.

Good to know!

Salzburg Card

With the Salzburg Card and its many benefits, you have a great way to discover the City of Mozart easily and conveniently. Free admission to tourist attractions and museums, free use of public transportation and many additional discounts make your Salzburg holiday a truly unique experience.All benefits of the Salzburg Card at a glance:

  • one-time FREE admission to all city tourist attractions and museums

  • free travel on public transportation (except s-railways / S-Bahn!)

  • attractive discounts on cultural events and concerts

  • additional discounts at many excursion destinations

  • in some cases, express entrance without having to stand in line at the ticket window

The card is available for 24, 48 or 72 hours and can be purchased online as a digital card or at hotel receptions, tourist informations, ticket bureaus and the airport. More information about the Salzburg Card HEREFor Travel Advisors The Salzburg Card is commissionable. Please ask for your reduction.

City Maps for Download

With the right city map in their hand, visitors have the perfect tool to get their bearings, plus it provides great ideas for opportunities they might otherwise not have contemplated: hiking trails, bike paths, museums etc.


Download various city maps HERE

Salzburg Guide Service

The Salzburg Guide Service conveys only officially certified state-registered Austrian guides, who are looking forward to sharing their knowledge and enthusiasm for Salzburg with your guests. The local guides are insiders and can tell you many stories and anecdotes and will take you on a search of the “real Salzburg”.


Find more information and a list with city guides HERE

Where to find more information

Tourist Information Centre - Mozartplatz & Main Station

Mozartplatz 5, 5020 Salzburg

Phone: +43 662 88987 330


Südtiroler Platz 1, 5020 Salzburg

Phone: +43 662 88987 340

Your contact for individual enquiries

Klemens Kollenz, Marketing Australia

Phone: +43 662 88987-301

How to get there

Closest international airport for one-stop flights from Australia:

  • Munich: 185km (approx. 1h 50min by car / 2h 25min by train)

  • Vienna: 320km (approx. 3h 10min by car / 2h 50min by train)

Closest international airport for flights from Europe (e.g. London):

  • Salzburg: 15 min by bus from the city centre

Direct train connections from...

  • Vienna, Innsbruck, Munich, Zurich, Budapest

City walks – off the beaten track

City walks focusing on topics such as beer culture, Mozart or Creative Salzburg take visitors to unknown places and the most beautiful photo spots. Detailed maps are available online and offline and provide the perfect orientation.

All Salzburg City Walks at a glance HERE

Top Events on a year round basis

This city of music Salzburg has a lot to offer: the annual program extends from Mozart Week in January to traditional Salzburg Advent Singing in December. And in between, an array of extraordinary cultural highlights such as "the Salzburg Festival" or “Jazz & The City”.


This list of highlights will help you select the perfect time for your clients to visit Salzburg HERE.

Excursion Destinations close to Salzburg

Enjoy Salzburg’s countryside

Nestled on the northern edge of the Alps, an imposing mountain panorama stretches out before the City of Salzburg. Ideal, in other words, for hikers and everyone wanting to exchange the hustle & bustle of the city for the peace & quiet of nature! Explore the city’s own local mountains, including the Untersberg and Gaisberg. Inside the world’s biggest ice caves just outside Werfen, you will be greeted by an array of fantastic icy sculptures.


Where Salzburg’s salt comes from

The region surrounding Salzburg owes its name and its wealth to “white gold”. At the Salzburg salt mines in Hallein and Berchtesgaden, as well as the Old Salt Works in Bad Reichenhall, visitors gain all sorts of fascinating insights into salt production. Join a subterranean guided tour and learn all about the world of miners!


Experience Salzburg History

Set out on an exciting journey back in time as you discover the history of Salzburg. At the Celtic Village and Celtic Museum in Hallein, you will get to see how the Ancient Celts once lived. Fans of the Middle Ages, on the other hand, will no doubt want to conquer imposing Hohenwerfen Castle. At the Open-Air Museum in Grossgmain, authentic and original farmhouses have been brought together for the enjoyment of visitors.


All excursion tips at a glance HERE