The Brand
The core elements of “Holidays in Austria”

Today, more than ever before, strong brands determine the success of travel destinations. Holidaymakers are increasingly eager to travel and becoming more discerning in their choices. They aren’t just looking for new destinations, they also want to be inspired and to find themselves. It’s all about giving them a sense of direction. We have made it our mission to help them with exactly that.

Holidays in Austria is more than just a brand

It’s a promise – a promise to awaken emotions, to fulfil long-held dreams and passions, and to bring the true spirit of Austria to life. We want people to say, “I want to go there! I have to experience it for myself!”

To make this happen, everyone involved – every host, every touchpoint, nationally and internationally – plays their own unique role in bringing the brand to life. Together, we create a strong, authentic identity that reflects what “Holidays in Austria” stands for.

With passion, courage and a clear vision, we show the world just how vibrant a holiday in Austria can be.